Digital Marketing Specialist (Paid Media & Content)
Driving revenue through paid media, content, and performance marketing.
Digital marketer focused on paid media, content, and performance.
I build campaigns that drive real results: leads, conversions, and revenue.
Experience scaling brands across Caribbean and international markets using Google Ads and Meta Ads.
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Proven campaigns delivering measurable results across paid media and content.
$1.19M in attributed revenue and 8.4x ROAS from a full-funnel Google Ads strategy built to grow visibility and conversion at scale.
541K+ impressions and 3,394 profile visits from a $250 Meta Ads campaign shaped around audience segmentation and creative testing to maximize efficient reach.
100K+ views and 800+ interactions by leading Brand Camp 2025 strategy, rollout, and creative direction across video content and AI-assisted storytelling.
Drove 231K+ views on a product launch post, combining strong organic performance with paid amplification.
220K+ views while supporting 3,000 buckets and 15,000 gallons of water by leading the campaign from concept to launch.
Leads, revenue, real growth, not just impressions. Every decision ties back to something that moves the business.
I read data mid-campaign, not after. Test, adjust, and scale what works before the budget runs out.
Strong content lowers paid CPMs. Smart distribution extends organic reach. I build both with intention.
Complexity isn't a strategy. Focused plans, clean execution, and cutting what doesn't earn its place.
Happy to connect about remote opportunities, freelance projects, and teams that need strong digital marketing execution.
Available for freelance, consulting, and remote opportunities.